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Hook or Crook Cellars strengthens its wine production with two key recruitments

LODI, Calif .– (COMMERCIAL THREAD) – Hook Or Crook Cellars has added two members to its Lodi, Calif.-based wine production and management teams: Noel Basso as Head Winemaker and Amy Aguilera as Director of Operations. Both embody the company’s ‘for sure’ philosophy of a relentless spirit to create an impressive yet affordable wine.

Originally from California, Noel Basso has over 18 years of experience in barrel setting programs, harvest planning, cellar operations and quality consistency.

“Noel has an incredible knowledge of the character of grapes and oak, and a deep appreciation for California vineyards,” said Allen Lombardi, president of Hook Or Crook Cellars. “His ability to understand the nuances of production and blending to create the desired profiles is what we were looking for to significantly develop the brand. ”

Most recently, Basso was Director of Winemaking for Oak Ridge Winery. His other high profile winemaking experience includes time with The Wine Group (GSV Soledad, Almaden-Madera and Golden State Vintners) and Constellation Brands (Mission Bell Winery). He received a bachelor’s degree in food science and oenology from California State University.

Additionally, due to the significant growth of Hook Or Crook Cellars over the past two years, Lombardi sought to strengthen its winery operations with a critical thinker who possessed a strong understanding of production and accomplishment.

Lombardi created the leadership role and hired Amy Aguilera as COO, and she quickly began to contribute significantly.

“His field-to-consumer experience is a huge asset as we develop Hook Or Crook Cellars and future brands,” said Lombardi. “Amy is the business leader we need to fuel our long-term growth. ”

Most recently, Aguilera was responsible for planning for George Chiala Farms Inc. in California, where she managed capacity planning and scheduling for ten food processing lines at two facilities. Previously, she was Director of Operations Services for OLAM Spices & Vegetable Ingredients Inc.

About hook or crook cellars

Based in Lodi, Calif., Hook Or Crook Cellars are a wine producer known for their impressive and consistent profiles at an affordable price. A Thomas Allen Wine Estates brand, Hook Or Crook Cellars was founded in 2019 and lives up to its name with a bold and creative determination to make highly rated, California-appellation wines that are easy to drink and under $ 12 / bottle. To learn more, follow @HookOrCrookCellars and visit HookOrCrookCellars.com.


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Amanda C. McCaskill

The author Amanda C. McCaskill

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